MegsMakeup

The Original Beauty Blogger. Often imitated, never duplicated.

GETTING TO KNOW JUICE BEAUTY!!!

GETTING TO KNOW JUICE BEAUTY!!!


There are many things you can call me, but organic is definitely not one them! Botox, Restalin, Collagen, FDA approved? Who cares? As you may know from my previous posts, if it makes me look younger, fill in lines or lift, I’m all for it! So, you can understand my skepticism when we received Juice Beauty’s Green Apple Antioxidant Moisturizer. Well, was I wrong! It turned out to be a “super star” product. Every single one of our testers, including myself, LOVED it! I just had to know more about the women, Karen & Melissa, behind Juice Beauty!

“Juice Beauty… Innovative organic beauty solutions masterminded by a team of women who are passionate about organic & healthy lifestyles whose innovative products are backed by powerful science. Karen and Melissa – (and a fabulous team) —the organic wellness innovators driving Juice Beauty’s success, are on mission to bring pleasurable organic beauty solutions to people worldwide. These California women believe that a healthy, organic lifestyle not only means what we eat but also what we put on our faces and bodies. That, in fact, it is fun and satisfying to take care of ourselves and the planet. That using pure certified organic ingredients, that are toxin and paraben free, can make all the difference. These passions and beliefs are shared by everyone at Juice Beauty, a company committed to providing effective organic solutions for healthy, radiant skin.”

Name and hometown:

Karen Behnke, Head Juicer, from Battle Creek, Michigan

Melissa Jochim, Creative Juicer, from St. Charles, Missouri

My start in life was to do this…

but the path I took towards cosmetics was driven by this…

Karen started life modestly in a small factory town but was driven to spread the health and wellness message starting in childhood when she organized the neighborhood kids to try to get her Dad to stop smoking. Her passion has consistently been living a healthy lifestyle and building businesses within this sector. At 22 Karen started an aerobics business and then started one of the first wellness corporate companies in the country at the age of 24, helping to pioneer the wellness industry. After 14 years, Karen sold her wellness business to PacifiCare. Moving on to the next phase in her life, getting married and having babies (one daughter and one son), Karen became driven to help the environment as well as carry on with her passion for healthy lifestyles. Organic beauty fits squarely within these two goals. Karen wants her daughter, Rachel, to have access to SAFE cosmetics and personal care items.

Melissa’s passion for skin care and cosmetics began growing up in her mother’s beauty salon. She often heard the expression “it is not how you feel honey, it is how you look” and knew this was not the way to happiness and more importantly health. Melissa studied chemistry in college and realized yet again that there must be a better way. Melissa first began developing products for Avalon Natural Products back in 1993, helping to pioneer the organic skincare industry, and realized natural products were her destiny. During her decade long tenure she created over 300 different products and developed unparalleled expertise in aromatherapy, chemistry and formulations. Melissa synergizes a chemist’s profound understanding of science and an organic enthusiast’s passion for purity in the creation of Juice Beauty formulations. Her mission is simply to create clean formulas that are amazing to use, without compromise… because how you feel leads to how you look.

I want all women to know this about themselves…

Karen wants all women to know that they can (mostly) control their destiny. Melissa wants women to remember and practice the above on daily basis!

Our goal is to bring each user of our products this…

Juice Beauty’s goal is to bring pleasurable, safe and powerfully effective organic beauty products to every woman.

I believe in all of my products but if I could urge each women to try this one (pick your favorite) I would…

Karen’s favorites are a tie between the Juice Beauty SPF 30 Mineral Light Tint Moisturizer (moisturizes, light coverage, and feeds your skin with antioxidants all in one) + the Juice Beauty Green Apple Nutrient Eye Cream (wow–no wrinkles in the morning!!).
Melissa’s favorites are the Green Apple Peel (a refining blend or organic fruit acids and raw cane sugar to exfoliate and improve skin tone and texture)… an apple a day will keep the wrinkles away!

Style influences vary, I would say my style is most like this…

Our style is prestige but healthy!

I started my line because I couldn’t find this…

but I deliver it with each product…

Karen and Melissa launched the business after obtaining the initial the name that was created by a group of friends, out of a small apartment in Mill Valley, California. Although all of the original group have moved on, they were inspired to cure their own skin issues naturally. The name was great and they had a few products in a handful of Sephora stores. Karen and Melissa started fresh with a whole new line of organic formulations and products, and launched the business in 2004.

When I see a women make this mistake I cringe…

Karen cringes when women go after men that dissolve their self esteem! Melissa cringes when women do not realize their own value. They both cringe when women use chemical/pesticide/artificial dyes/toxin laden beauty products!

My products care about the way you look like none else’s because of this…

We do NOT use the typical water or petroleum base found in most skincare products… this does nothing for you or your skin! Juice Beauty uses our certified organic juice base that is rich in potent antioxidants, essential vitamins, vital phytonutrients and powerful hydroxyl acids. To our juicy base we add even more organic ingredients and potent antioxidants, providing the organic solution for healthy, radiant skin.

Lastly, if I were at a bar I’d order this…

Karen would order a Green Apple Martini (to go with our Green Apple Peel) but only with a hint of alcohol!! Melissa would order organic red wine…high in phenols and tartaric acid.

True or False, I’m going to tell you when their’s spinach between your teeth…

Both Karen and Melissa would tell you in a heartbeat and we would hope that it is organic spinach
!!

JuiceBeauty

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