As a result of the evolving level of influence inherent in the social Web, and web in general, the notice incorporates several amendments to the FTC’s Guides Concerning the Use of endorsements and testimonials in advertising and blogging, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. Fines for violating the new rule will run up to $11,000 per incident.
Here’s the God Honest Truth-It would hurt Megsmakeup.com way worse than a monetary fee fine to sell Bullshit and tell you ladies to buy something that didn’t work. That’s the truth. The minute my readers think I am a sell-out is the moment Megsmakeup.com is dead in the water.
Our writers will back me up on this. If they are writing an introductory post (whether it is sponsored with any money or not-believe you me, I wish the economy was better-99.9 percent don’t pay a cent) I tell them to be neutral unless they love it. I ask IN THE INTRODUCTORY POST for them to not bash it. There is a lot of competition out there and we have enough members that have received the product that will give their honest opinions. I don’t censor our writer’s reviews or comments EVER!! It’s just not fair to bash a company in the opening post but it is fair game to leave comments after. Sure, when some bitter women wrote “Meg is an idiot and a hag and blah blah.” I wanted to delete the comment. I did not. I’m fair game just like any gloss-so I left it.
I don’t exactly know, thank-god for MOBFAN what has to be put on the site to clarify the guidelines but here is what’s going on…
Are you ever paid to review? Yes, we get paid to spotlight a product. Very VERY FEW. We do not (which is in the company contract) get paid to endorse. They are paying for advertising. The reviewers that get sent the product 99.9% of the time do not know who has paid anything and who has not. This keeps us honest as I have said… We do not censor and are honest.
They are paying for brand awareness and the link. 9 times out of ten no one is paying anything. If you have ideas on how to make it 7 or 8 times out of 10 please email me!
Why does this FTC thing piss you off Meg? It pisses me off because I am honest and I use any money earned to keep the company alive and pay for perks for our members. Those Fabulous Make-Up Points? Yeah, the postage doesn’t pay for itself. If you are going to scrutinize me then please go after every fashion magazine out there. They sell advertisements and pay for a large staff and fancy offices. What the Hell are their guidelines? If I have ever told you to buy something that didn’t work then I welcome you to email me. I never “endorse” something unless it rocks my socks off.
I am pissed off because I would not lie to you. A) (I was not paid by the Vatican for this statement) Catholic guilt may be the worst out there. B)(I am not being paid by my parents) My parents used to encourage me to lie to them!
My Parents: Whose ciggs are those? Where were you last night? Why didn’t you call?
Meg: Those are my ciggs, I didn’t call because I was drunk. I really liked this guy and it wasn’t really going anywhere. Around 11:30 he started to laugh at my jokes and seemed to really like me. So then I had some wine. We hooked up and I think he might call me. How long are you going to ground me for?
So I had to stay in for the entire spring break. It was Hell. You think I’m going to start lying now?
I have openly spoke about my trouble with alcohol, depression, divorce, my parents-really everything. How big will those checks be?
I think it sucks that I have to justify making a living. Like I must be some sort of snake oil salesman to have the right to have money come in on what I work my ass off on everyday.
So what do you think? Do you think I would really sell you out? Ugh. What long term strategy would it be for me to be known as bought?