Meg here! Chanel is on a mission to bring lipstick back! According to WWD.com “Women seem to have forgotten how to apply lipstick,” lamented Peter Philips, Chanel’s global creative director for makeup. “We have a whole generation of lip-gloss girls. Now, there’s absolutely nothing wrong with lip gloss — but there is something so feminine about the act of applying lipstick. I want to make lipstick as easy to apply as lip gloss, and for a long-lasting formula to feel comfortable on the lips.”
I read Mr. Philip’s statement and it brought me back to 6th grade. I had saved some babysitting money together to be able to walk up to the Chanel Beauty Counter and hand the “Chanel woman” my $20 bucks. I think it was a $10 dollar bill, a $5 and the rest crumpled up $1’s. I really wanted a baby pink shade and I really wanted it in that iconic black and gold tube.
After my prized purchase went home with me, I practiced with it for hours. At school, I proudly passed it around the lunch table so my friends could try it and comment on how great it smelled.
Chanel is launching their new lipstick line this coming March, “Rouge Coco Hydrating Creme Lip Colour.” Chanel had a huge hit when they introduced their “glossimer” collection so they have to realize that they were one of the major brands to make “glosses” so sexy in the first place.
I have to say I am really pleased that more lipsticks are showing up! It’s been almost a decade now that “glosses” have been everywhere and I am pretty over it. I’m never not going to wave at least one (oh who the hell do I think I’m kidding?) Three in my makeup bag. I’m just ready to start pulling out tubes, taking off my cap and twisting up a gorgeous shade. There’s just not enough glamour in a “wand”!
Now, I spent $20 when I was 11, you know that inflation is going to play a part here! 22 years later the price is not going to be the same! Every one of the 30 shades in the line — each $30 — is named for a part of Gabrielle “Coco” Chanel’s life, such as Mademoiselle, a soft pink; Camelia, a deep rose, and Paris, a bright red. The colors are broken down into four color families: Roses-Pinks; Reds-Corals; Violets-Berries, and Neutrals-Browns.
The packaging is also going to be classic Chanel. They’re getting rid of the plastic tubes! it is black metal closed with a wide gold ring, replacing the black plastic used most often recently. The brand’s signature interlocking Cs are both on the outside and the inside of the cap! Hooray!
I can’t wait until March to walk up to the “Chanel woman” and plunk down a $10 dollar bill, THREE $5’s and five crumpled up bills just for old times sake. I’ll call my girlfriends and we’ll “ooh” and “aah” over it around a new lunch table!
What say you? Looking forward to the return of lipstick? What brand was your first big “lipstick splurge?”