MegsMakeup

The Original Beauty Blogger. Often imitated, never duplicated.

JOICO LAUNCH PARTY! NEVER LET ANYONE DULL YOUR SPARKLE! GOLD DUST SHIMMER FINISHING SPRAY!

JOICO LAUNCH PARTY! NEVER LET ANYONE DULL YOUR SPARKLE! GOLD DUST SHIMMER FINISHING SPRAY!

joico gold dust

Meg hair! A few weeks back, Joico had a wonderful launch for some of their new products at the always chic Cecconi’s restaurant in West Hollywood. My wonderful friend Kavita Daswani picked me up and we were off to see the latest and greatest from this iconic line. I have been using the K-pak since it came in a purple grey colored bottle. Even before my hair started to turn grey (so we’re talking early high school years.)

“Never Let Anyone Dull Your Sparkle” This is an actual photo of what hangs next to my bathroom vanity mirror. It’s a good little reminder. Sometimes, a few of my grey hairs stand straight off my scalp with a lovely wiry pubic hair texture. Sometimes, I look in the mirror and don’t understand how my friends didn’t alert me to a giant blackhead in my ear. Sometimes, I look in the mirror and see dark circles and bags under my eyes so dramatic I mistake myself for Tommy Lasorda. Then I remember a joke I cracked the night before that was completely wrong and innapropriate and how everyone had a great belly laugh. I hope people more remember that about me than a few greys, blemishes and bags (unless the bag is Chanel-remember that.)

sparkle

I’m a girl that’s all about sparkle. Not the teenage glitter stuff. The grown up girl sparkle-the sexy, come hither sheen that glistens perfectly by candlelight. I was really impressed with all of Joico’s new line up. What have I been grabbing for in the evenings? GOLD DUST SHIMMER FINISHING SPRAY. Here’s why it is perfect for blondes, it brightens and adds light, depth and a subtle shiny sparkle. It smells delicious and it’s actually doing secret undercover agent work! Not only does it add sex appeal, it’s working with Joico’s Bio-Advanced Peptide Complex to repair and protect your hair. As a former brunette (sorry, I had to go bottle blonde-the greys are just too damn expensive to cover every ten days!) I hit the spray tan machine at least once a week. I have to or else I will look completely washed out. This little, cost effective bottle ($8!) even helps my skin. When you apply Gold Dust Shimmer, you use it exactly like you would a hairspray, I like to spray it a little heavier around my face. The wisps along my forehead and sides really add light and frame your skin. You will get Gold Dust ON YOUR FACE. Not a lot, and not glaring. I love this “mistake” it adds such a sweet shimmer to your skin you instantly look healthier. It’s perfect for a night on the town, holiday party or hot date night. The last time I used this I was told “Your skin look amazing! You look like an angel.” EDITOR SIDENOTE-I’M NO ANGEL.

This has been my go-to, before I’m out the door it takes all of 30 seconds and the results are fabulous. Joico put on a very nice dinner. Below is a picture of the table as we walked in. Next, Kavita Daswani (LA TIMES) and I looking very intrigued at the new line. Bottom left, Kirbie Johnson (PopSugar) and I having a love. 

joicoparty

Any other fans of Joico? Which product is your favorite? How about Sparkle? Too girlie and young or do you have your own favorite sheen?

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