The Original Beauty Blogger. Often imitated, never duplicated.



Every other wednesday, Krista brings you the best hair out there!

I’ve said this many times before, but I suppose it’s worth repeating. I am not authoring this column from any expert point-of-view; only as an expert shopper and bad hair day alumnus.

So when I get davines Wizard No 1 Finest Oil Non-Oil in the mail, my first thought is a) I need a translator and b) Wizards? Like Dungeons & Dragons or Harry Potter wizards, or, like, hair genius-wizard?

I’d heard of the line before but had never used it. Their motto is “Beauty can save the world and sustainability can make it happen.” I’m all for that! (Especially if it means sustaining my ever-decreasing fountain of youth!)

It’s an Italian company that started in 1996 that focuses on eco-friendly, low-impact solutions in creating hair and beauty products.

As for the Wizard bit? It’s a line that “offers instruments to the styling and finishing artist; allowing for the perfect technical accomplishment of the masterpiece: the hair sculpture.”

Ahem. I’m not sure I can live up to all that, but I will say you don’t have to be a genius to use the Oil Non-Oil. (But you might have to practice some tongue exercises to say it). What it is is a serum meant to be used on wet hair to defrizz, condition, and protect from heat styling. What’s nice is that it does all this without making your hair greasy or weighed-down. (I guess that’s the Non-Oil part). For a serum, it’s actually quite runny – almost the consistency of water – so you just smooth it through your wet hair, and your hands aren’t left with a coating of oily nast.

So I’m not sure if any of this makes me a Wizard. But I guess that’s the best part. You don’t have to be one to make it work.

Their website is actually quite beautiful and aesthetically well-thought out: (but if you have a dial-up connection, do not try this at home…)

And they carry the line at (a great all-around hair resource!)

Buy Davines Products Here!


Back to top