The Original Beauty Blogger. Often imitated, never duplicated.



faceSharonD here! As I mentioned in my last post, I love to experiment with eye makeup, in any color of the rainbow and then some. I am not afraid to try any color or mix any colors I can think of. Recently, Meg sent me an eye pencil called Molly, which was made in Germany and from a company called FACE Stockholm. I always love to research a company before trying their products and since I had never heard of Face Stockholm, I was ready for them to impress me.

The company was founded by Gun Nowak who was born in a small village in the Swedish countryside and had big plans to travel the world. In the 70’s and 80’s, she owned three of the hippest fashion boutiques in Sweden but could not find makeup to match the crazy neon fashions of the time. Nowak said she didn’t set out to do a makeup business per se, but when she couldn’t find the right colors anywhere she saw an opportunity. She opened her first shop in 1980 and it was an immediate success. Nowak needed help and turned to her daughter, Martina Afwidson, who was launching a singing career in New York, for help.  Martina could see the link between bringing out a woman’s inner beauty is the same as finding your inner voice; it is all about self expression.  Nowak adds, “Putting makeup on a woman is as intimate an experience as you’ll find. It allows you to see who they really are. And Face Stockholm touches women. That is the part of our work that we both love.”  In 1990 they opened their first store in the United States in Soho and now have 40 stores world wide along with mail order, the Internet and include a hotel amenities line as well as an eyewear collection.  Face Stockholm claim they are the only Swedish cosmetics company to give you makeup and skin care that is true to the Swedish beauty ideal—natural, trend-forward, simple, clean, gorgeous and fun! Needless to say, I was intrigued and on their website found out they carried more than 200 lip shades, over 150 eye shadows, blushes, foundations, powders, professional makeup tools, and a natural skin care line. They are eco-conscious, using minimal and recycled packaging and never testing on animals, which is very important to me.

The eye pencil I got was called Molly, a khaki gray color. I found the pencil to be very hard, not soft like a smoky eye kohl type pencil. At first I was a little disappointed by the tugging on my eye, but learned that if you sharpen the pencil, scribble a bit on paper to round the edge, you can get a nice soft line. This color is very light, but did have the ability to bring out the green in my eyes and make them pop, especially when using emerald mascara. Wanting to play, I applied Urban Decay’s primer and then laid the pencil on its side and colored my whole lid with the Molly color. Wow, looking good. I added some yellow and pink to highlight, a dark khaki in the crease and went out for the day. The makeup stayed on and didn’t settle in the crease or under the eyes. I also found out that using the pencil sharpened and not rounded, you get a very nice thin line that would look wonderful right at your lash lines.  Molly might not be the color for this, but trust me – there will be several colors you will drool over when you see what they offer on the website.  Blenda, Disa, Jeanann and Nina are just a few of the fun colors for the end of winter into spring color changes. I liked that I found I could use the pencil different ways, even using it to fill in a few lines on my brows. Molly was a very versatile color and would be a nice one to have on hand when you just aren’t sure what you want to do. It is a chameleon and can charm you into the right colors for what ever the occasion.

The wooden pencil is about six inches long with a metal cap and can be bought online for $17.00. I have not ordered so I can’t comment on shipping and handling charges. I think this a versatile product that most will glad to have in their collection.

You can find the whole FACE Stockholm eye pencil collection here.

Are you ladies familiar with FACE Stockholm?
What do you think of their new makeup color selection?

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