Meg here! I work with a lot of different cosmetic companies and one of the messages I try to drill into their heads is “MAKE THE PRODUCT PRETTY. MAKE THE PACKAGE BEAUTIFUL.”
You can have the best product in the entire world but I’m not putting it on my vanity if it’s going to bring the look of my powder room down. Pretty products are my downfall but decor is my passion! I spend every free dollar on end tables and vases. You think I’m going to bring down the glam factr of my house with an unsightly tube? Never.
You think in an aisle of hundreds of choices, I’m going to pick up your lipgloss/bodywash/shampoo/compact to even give it a chance if I’m not excited to grab it? Nope.
So yes, it does matter the most what works ON THE INSIDE but if I don’t believe you can make your package beautiful then I don’t believe you can make me beautiful and that’s a real problem.
If you want to be looked at then you have to make it into my shopping cart. Getting into my cart is 90% of the battle.
I mean, you’re in the BEAUTY BUSINESS. This should be common sense. It’s the same as “It’s not your personality that he’s going to notice across a crowded room.” It’s a creepy, superficial world out there and no one is going to want to see what’s on the inside if the outside isn’t cute.
MOR Cosmetics doesn’t need this explained. They can teach this pretty confidently. MOR consistently delivers beautiful products, both inside and outside. Today we’re going to point to MOR Hand Creme with Black Currant Iris.
Sure, Keri Hand Lotion may work but do you really want that pump sitting on your desk at work? Or on your vanity nightstand? Are you a chic woman or well, what exactly does that scream? Practical? Who wants to be called that. That’s one step below NORMAL (I shudder.)
The tube is non-greasy, has a fabulous yet not overpowering fragrance and contains:
– Contains the conditioning agents Glycerin & Coconut Oil
– Shea & Cocoa Seed Butters for superior moisture
– Sesame Seed Oil to help soften & rejuvenate the skin
– Vitamin A & E to nourish & reinvigorate tired skin
– Affordable for everyday use
– This hand cream product is not tested on animals
Rich Black Currant & soft Iris marry with seductive Rose & warm Woods
OK, I just lost my font size. Sorry for the mini type.
It is a feminine design without being overtly “girlie” My main gay loves it! It’s non greasy yet moisturizing . It went out into a lot of makeup point packages so I’m really interested in what you ladies think about it! I have to stop typing because the strain of my eyes trying to write this damn piece this small is giving me a headache!!
How do you feel about the importance of the way your cosmetics are packaged?